Our Team

Morgan Smith is a local San Diego entrepreneur. He attended The Bishops School in San Diego, and Babson College in Boston, MA. He is a serial entrepreneur and is an owner of 3 successful businesses. His background is sourcing from China, logistics, product development, and quality control. He thrives under pressure and is constantly innovating. He is thrilled to be a part of the Guardia Medical team and loves his wife.

Morgan Smith


San Diego born and raised. I went to USD and graduated with a double major in marketing and business administration. Love sports from soccer to volleyball with fencing in between. I have played just about every sport competitively. Oh, and I will beat anybody at monopoly! Both my parents are entrepreneurs and one of my biggest role models is my uncle who is a successful entrepreneur. Love traveling and cars and have worked in Mexico. Fluent in both English and Spanish. My biggest goal is to create a company that one day becomes a household name.

Alexandar Coverdale

Chief Executive Officer

Originally from England, I am a 2x startup Founder living in San Diego. My 1st startup in the US was Uberpong which changed the face of ping pong and became a global brand appearing on national TV multiple times. I have worked closely with mega brands like the LA Dodgers, Apple and Red Bull and had my product in the hands of the biggest celebrities. My startup book Blow It Up is #1 best seller on Amazon. I am learning Spanish and have a huge passion for Tijuana and Mexican culture. Learn more about me here.

David Lowe

Chief Marketing Officer

I am a man that cares about the planet and his family. I enjoy spending as much time outdoors as possible whether that be on my surf board, mountain bike or getting face shots in deep powder on my Snowboard. Family and quality of life will always come first. Don’t get me wrong I love what I do for a living and don’t know what I would do if I wasn’t selling. But and the end of the day I “Work to live, not Live to Work”.

Eddie Alberton

Sales Director

Philly born and raised, Brendan is a supply chain expert with over 10 years of experience. What's the #1 lesson learned in that time? Proactive communication is the key.

When he's not ensuring customer satisfaction, you can find Brendan in the Pocono Mountains or the Jersey Shore enjoying the outdoors.

Brendan Steppke

Director of Operations